The influence of integrated marketing communication on the cultural tourism product selection intentions among youth in Ho Chi Minh City, Vietnam

Empowerment Through Integrated Marketing Communication (IMC) Assistance and Training to Improve the Economy in Orphanage Communities

City Brand: Key Components, Integrated Marketing Communication Strategies, and Strategic Initiatives for Enhancing Suzhou’s Unique City

Integrated Marketing Communication Practices as the Predictors on University Reputation of Malaysian Private Higher Education Institutions

Adapting Brands for Global Markets through Cross-CulturalMarketing