Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs

“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names

Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey

Does online chatter matter for consumer behaviour? A priming experiment on organic food.

Evolution and trends in consumer behaviour : Insights from Journal of Consumer Behaviour