Title
บทเรียนและกรณีศึกษาด้านจริยธรรมการวิจัยE-book
Driving geographical indication brand communication effectiveness through user behavior in live streaming: An S-O-R and information ecology perspectiveArticle
การตลาดแบบอินฟลูเอนเซอร์และกลยุทธ์การสื่อสารที่มีผลต่อความจงรักภักดีของลูกค้าที่ซื้อสินค้าผ่านช่องทางไลฟ์สตรีมมิ่งArticle
Understanding tensions in strategic communication practices: a strategy-as-practice study of the music industryArticle
Communicating net-zero: A conceptual model for effective strategic communicationsArticle
Strategic communication and value creation: A process theoretical understanding of value formation in strategic communication managementArticle
Navigating greenwashing: the communication strategies of H&M Group and InditexArticle
The Influence of the Big Data Analyticsand Circular Economy on the Sustainable Performance of SMEsArticle
Relationships between Big Data Analytics Application, Logistics Performance and Firm PerformanceArticle
How B2B branding research measures up: A systematic review of key themes, theories, and methodsArticle
Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone BrandsArticle
Branding in social media. Using LinkedIn in personal brand communication: A study on communications/marketing and recruitment/human resources specialists perceptionArticle
Driving geographical indication brand communication effectiveness through user behavior in live streaming: An S-O-R and information ecology perspectiveArticle
The Role of Sentiment Analysis in Brand Management and Marketing: A Comparative StudyArticle
การสื่อสารเชิงกลยุทธ์ทางสิ่งแวดล้อมเพื่อความยั่งยืนขององค์การนอกภาครัฐในประเทศไทยArticle
Strategic Brand Management based on Sustainable-oriented View: An Evaluation in Turkish Home Appliance IndustryArticle
Wow! you’re so cool! Does anthropomorphism affect brand coolness perceptions?Article
Understanding blockchain’s influence on brand management: the blockchain branding modelArticle
A contingency-based approach to the nexus between international strategic brand management and export performanceArticle
Strategic communication for social development: lessons for communication practice in community development projects Open AccessArticle