| Title | Category | Sub category | Authors | Date |
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| Brand media strategy : integrated communications planning in the digital era | IB427 International Integrated Marketing Communication | Book | Antony Young | 2026-06-25 |
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| Advertising and promotion : an integrated marketing communications perspective | IB427 International Integrated Marketing Communication | Book | George Belch and Michael Belch | 2026-06-25 |
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| การโฆษณาและการส่งเสริมการตลาด | IB427 International Integrated Marketing Communication | Book | Michael A. Belch, George E. Belch | 2026-06-25 |
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| Sports teams, fans, and Twitter : the influence of social media on relationships and branding | IB427 International Integrated Marketing Communication | Book | Brandi Watkins | 2026-06-25 |
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| The handbook of strategic public relations and integrated marketing communications | IB427 International Integrated Marketing Communication | Book | Clarke L. Caywood | 2026-06-25 |
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| การสื่อสารการตลาดแบบบูรณาการ | IB427 International Integrated Marketing Communication | Book | เสริมยศ ธรรมรักษ์, ณัฐา ฉางชูโต, คณะนิเทศศาสตร์ มหาวิทยาลัยกรุงเทพ | 2026-06-25 |
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| Advertising and promotion : an integrated marketing communications perspective | IB427 International Integrated Marketing Communication | Book | George E. Belch & Michael A. Belch. | 2026-06-25 |
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| การสื่อสารการตลาดแบบบูรณาการ = Integrated marketing communications (IMC) | IB427 International Integrated Marketing Communication | Book | ณัฐา ฉางชูโต, คณะนิเทศศาสตร์ มหาวิทยาลัยกรุงเทพ | 2026-06-25 |
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| Contemporary advertising and integrated marketing communications | IB427 International Integrated Marketing Communication | Book | William F. Arens, Michael F. Weigold, Christian Arens | 2026-06-25 |
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| การบริหารการโฆษณาและการสื่อสารการตลาดแบบบูรณาการ = Advertising and integrated marketing communication (IMC) management | IB427 International Integrated Marketing Communication | Book | จิระวัฒน์ อนุวิชชานนท์, ศิริวรรณ เสรีรัตน์ | 2026-06-25 |
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| Integrated advertising, promotion, and marketing communications | IB427 International Integrated Marketing Communication | Book | Kenneth E. Clow, Donald Baack. | 2026-06-25 |
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| Integrated marketing communications in advertising and promotion | IB427 International Integrated Marketing Communication | Book | Terence A. Shimp | 2026-06-25 |
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| Markletic | IB427 International Integrated Marketing Communication | E-Resources | Ricky Wolff | 2026-06-25 |
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| การตลาดวันละตอน | IB427 International Integrated Marketing Communication | E-Resources | Nattapon Muangtum | 2026-06-25 |
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| IMC การสื่อสารการตลาดแบบบูรณาการ | IB427 International Integrated Marketing Communication | Video/Clip/Podcast | Jarmie’s Talk | 2026-06-25 |
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| ส่งเสริมการตลาด (Promotion) คืออะไร มาเข้าใจให้ถูกก่อน | IB427 International Integrated Marketing Communication | Video/Clip/Podcast | Marketing Everywhere by Anothai | 2026-06-25 |
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| The Study of Social Media Marketing, Influencer Marketing, and Service Marketing Mix, Effecting Purchase Behavior of Online Food Services of Customers in Bangkok Metropolitan Area | IB427 International Integrated Marketing Communication | Thesis/Dissertations | Sasirapat Roobsawangkullapong | 2026-06-25 |
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| The impact of brand advocacy, electronic word of mouth, and microinfluencer, factors towards consumer purchase intention on social media in Thailand | IB427 International Integrated Marketing Communication | Thesis/Dissertations | Digdarshan Thapa | 2026-06-25 |
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| Developing a marketing communication strategy for foreign passengers to enhance the positive image of Phuket International Airport | IB427 International Integrated Marketing Communication | Thesis/Dissertations | Kanokwan Srikhwan | 2026-06-25 |
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| Message design in integrated marketing communication of a leading real estate company in Thailand | IB427 International Integrated Marketing Communication | Thesis/Dissertations | Acharee Meksiri | 2026-06-25 |
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